Monday, July 22

Sample Store X Taiwan External Trade Development Council (TAITRA)




I was invited to The Taste of Joy from Taiwan event organised by the Taiwan External Trade Development Council (TAITRA). It was insightful and to my surprise some of the Taiwan fresh produce and processed food are already available in Singapore. These products can be found in Fairprice, Prime supermarket and Sheng Siong, do check them out! There are also many other healthy and delicious items are not here yet!


If you have not already heard, edamame is called “Taiwan's green gold” because it creates nearly 76 million US dollars 1 year in the export market of Taiwan. It is mainly exported to Japan, and also exported to other 24 countries such as the United States and Canada. 

Edamame is a kind of vegetable soybean which contains twice the amount of protein of meat, four times that of eggs and 12 times that of milk. Best of all, it is rich in minerals, viamins and dietary fibers. In order to help the farmers and promote the nutritious value of the edamame, the Sinshih Farmers’ Association creates a variety of edamame related products by combining the edamame with other ingredients. 

The products have won the honor of “Top 100 premium Agricultural products of Farmers’ & Fishermen’s Association  in Taiwan” continuously. This shows the high-quality edamame comes from Taiwan and the high-quality edamame of Taiwan is from Sinshih.



Personally, I have tasted the Edamame pastry. It is made of "tea bean" which is a breed of edamame full of taro flavour. Each box of edamame pastry has 16 small packets. They are rich in flavour with good taste and it actually complement well with coffee or tea.


Nan Shing rice noodles is made with 100% Taiwanese Indica Rice, using cold grinding technology to preserve the great taste. Nan Shing is made from traditional skills, as well as the use of modern equipment to manufacture the rice noodles. The packaging itself was attractive with their own cute mascot. Definitely, a good gift idea. 


I have tasted the rice noodles from Hsinchu City Farmers' Association and actually adore the texture of it. The broth itself was light and not too oily as well. If you prefer it to be more flavourful, you can also add some condiments to enhance the taste. 


The black bean square cookies are made of Taiwan black beans and they are hand-made. It is a vegan product with no egg-white added. A nutritious and healthy snack and can be ate as a snack during tea-time.

I have tasted it and I totally enjoyed the crunchiness of this snack. It was light and not overly rich in flavour. I can just have it anytime of the day. It's really that good! 


This Sui-Beauty Black Bean Vinegar is rich in organic acids, anthocyanins, vitamins, minerals. It's nutritional value is extremely high. It helps to reduce fatigue and digestion function.


In the early days, it was one of the 4 major clubs of the Syrah Yaping Puppet, Ma Dou. At that time, there was a lagoon in the north of Madou. It was said to be shaped like an eye. "Mattau" was originally known as the eye in the Pingpu language, so the Pingpu people called it the place.

The pomelo flower is harvested when the flowers bloom in the spring. The ancients used the pomelo steamed sesame oil as the facial fat and applied it to the face to make the skin fair and smooth. The Compendium of the Compendium also records: "Pomelo is cold, non-toxic, long-haired and moist." According to the legend In the Qing Dynasty, the court royal doctor sent people to collect pomelo flowers, and refined the essence to make beauty oil for use in makeup.

Wendan fruit is rich in vitamin A, B1, B2, C, namely pomelo, dietary fiber, pectin, organic acids, minerals and so on. The Wendan pectin is extracted and  made into "Wendan honey citron tea". Taiwan's local Madou Wendan production group trademark certification and the "Jiyuan 圃 safe fruit and vegetable label", "field sweetness test" strict selection procedures. The three guarantees are no added: no added fructose, no added high fructose, corn syrup, no added preservatives.




By attending this event, I realised that these products from Taiwan are healthy and beneficial to our health. We should take note of our well-being and the importance of it. Hence, I would encourage you to try out the range of items introduced. I'm so glad to have discovered some really awesome products!